GEETIKA CHHIKARA | PORTFOLIO
Professional Experience
Combining the forces of the powerhouses of fashion and beauty in India, Lakmé Fashion Week (LFW) is jointly organized by Lakmé & RISE Worldwide and the Fashion Design Council of India (FDCI). The event is a melting pot of creativity, innovation, and glamour, bringing together established designers, emerging talents, and beauty brands to showcase their latest collections and trends.
The Jaipur Story is a designer Indian wear label based in Jaipur and founded by a creative powerhouse, designer Aishwariya Jain. The Jaipur Story is a couture label inspired by the charm of Rajasthan's rich history and royal heritage. The brand works with different techniques, crafts and elements from the city of Jaipur, bringing out its essence in each handcrafted product.
BLONI articulates its design diversity through gender agnosticism and future thinking, spanning proprietary techniques, craft explorations, biomaterials and archival textiles. The brand is positioned in the upper middle market, based in India and recently made their debut appearance at Paris Fashion Week, 2022.
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Managed stock inventory and sales.
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Developed visual merchandising strategies for in-store experience.
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Created specification sheets for buyers in the US using Microsoft Excel and Illustrator.
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Sourced outfits for celebrities and editorial shoots.
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Assisted in-store maintenance.
Bloni Atelier
Retail Internship (26 March 2021 - 26 July 2021)
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Assisted in social media content creation.
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Designed new packaging and brand identity to target customers.
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Reached out to vendors for better pricing and quality of packaging materials.
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Created promotions to increase visibility and sales
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Coordinated and ensured a successful launch of flagship store
The Jaipur Story
Marketing Intern (23 August 2021 - 15 December 2021)
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Captured behind-the-scenes footage
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Created engaging reels and stories
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Coordinated celebrity/influencer promotions
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Captured sponsored content during event
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Managed red-carpet area
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Efficiently co-ordinated with the photography team throughout the event.
Lakme Fashion Week
Social Media Intern (19 March 2022 - 27 March 2022)
