Professional Experience

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Combining the forces of the powerhouses of fashion and beauty in India, Lakmé Fashion Week (LFW) is jointly organized by Lakmé & RISE Worldwide and the Fashion Design Council of India (FDCI). The event is a melting pot of creativity, innovation, and glamour, bringing together established designers, emerging talents, and beauty brands to showcase their latest collections and trends.

The Jaipur Story is a designer Indian wear label based in Jaipur and founded by a creative powerhouse, designer Aishwariya Jain. The Jaipur Story is a couture label inspired by the charm of Rajasthan's rich history and royal heritage. The brand works with different techniques, crafts and elements from the city of Jaipur, bringing out its essence in each handcrafted product.

BLONI articulates its design diversity through gender agnosticism and future thinking, spanning proprietary techniques, craft explorations, biomaterials and archival textiles. The brand is positioned in the upper middle market, based in India and recently made their debut appearance at Paris Fashion Week, 2022.

Managed stock inventory and sales.
Developed visual merchandising strategies for in-store experience.
Created specification sheets for buyers in the US using Microsoft Excel and Illustrator.
Sourced outfits for celebrities and editorial shoots.
Assisted in-store maintenance.

Bloni Atelier

Retail Internship (26 March 2021 - 26 July 2021)

Assisted in social media content creation.
Designed new packaging and brand identity to target customers.
Reached out to vendors for better pricing and quality of packaging materials.
Created promotions to increase visibility and sales
Coordinated and ensured a successful launch of flagship store

The Jaipur Story

Marketing Intern (23 August 2021 - 15 December 2021)

Captured behind-the-scenes footage
Created engaging reels and stories
Coordinated celebrity/influencer promotions
Captured sponsored content during event
Managed red-carpet area
Efficiently co-ordinated with the photography team throughout the event.

Lakme Fashion Week

Social Media Intern (19 March 2022 - 27 March 2022)

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"Geetika has been a part of our retail operations team, and her role has been to assist with customer service, assisting the retail head, inventory management, and handling cash transactions. She has also been involved in visual merchandising and have assisted in creating displays that have increased sales. She is a quick learner, and their ability to adapt to different situations has been impressive. In summary, I am confident that she has the attitude required to excel in the fashion industry."

Mansi Tripathi
Retail Head
BLONI

"Geetika was an exceptional Intern and it was really great to have her in our team. She created engaging content, showed great initiative, and demonstrated a deep understanding of social media trends. She will undoubtedly make a valuable contribution to any team in the future that she joins."

Sadhvi

Social Media Head

Lakme Fashion Week

Professional Experience

Click here to view the testimonials

Bloni Atelier

Retail Internship (26 March 2021 - 26 July 2021)

The Jaipur Story

Marketing Intern (23 August 2021 - 15 December 2021)

Lakme Fashion Week

Social Media Intern (19 March 2022 - 27 March 2022)

Testimonials