About

The E-merging High Street Retail Study is a research project that aims to examine the influence of digitalisation on the upper middle retail fashion market and consumer behaviour in the UK. The research project will be conducted through a thorough investigation of the industry problem and will provide valuable insights into the impact of digitalisation on the retail sector.

The COS Jersey-Wear Competitive Study is a detailed analysis of the brand's product offerings in the category of jersey wear. The study focuses on a comprehensive comparative shop across four different brands, including COS, to investigate the product offer, quality, and selling price/price architecture. The study begins with an in-depth analysis of the product range structure and width/depth of the jersey wear offerings for each of the four brands.

The COS Product Development Report is a comprehensive document that builds upon the previously conducted comp shop report for the same brand. The report aims to identify and address an opportunity/problem and develop a vision that underpins the product development strategy. The report will provide evidence of the use of appropriate secondary research, relevant business and academic theories, and primary research where relevant.